About NarrativeEngine
Story-led marketing that moves brands forward.
NarrativeEngine was founded in 2020 in Tanjong Pagar, Singapore, as a specialist marketing agency focused on brand narrative strategy, editorial content planning, and story-led campaign development. Our legal entity is NarrativeEngine Studio Pte. Ltd. (UEN 201934827K, GST Reg No M90394827K).
Our mission
We believe Singapore brands deserve marketing partners who communicate clearly, respect regulatory standards including PDPA 2012 and the ASAS Code of Advertising Practice, and avoid misleading performance claims. We aim to improve engagement and campaign clarity — always noting that outcomes vary by client, industry, budget, and market conditions.
Domain positioning
The name NarrativeEngine reflects our focus on brand narrative strategy, editorial content planning, and story-led campaign development. We are a marketing agency serving businesses — not a writing school, trading advisory, life coaching practice, design software vendor, or defence consultancy. This distinction matters for how we scope work and set expectations with clients and partners.
Our approach
Discovery-first, evidence-informed, and collaborative. We document decisions, share rationale, and align with your internal compliance and brand guidelines. Case examples shared on this site are illustrative; they are not promises of future performance.
Team
- M. Tan — Managing Director, Strategy (14 years APAC marketing)
- S. Lim — Head of Client Strategy
- A. Koh — Campaign Operations Lead
- R. Ng — Content & Production Manager
- P. Wong — Analytics & Reporting Specialist
- L. Chen — Data Protection Officer
Team roles reflect functional expertise. We do not use fabricated celebrity endorsements or unverifiable award claims.
Why Tanjong Pagar
Our location places us among Singapore businesses that value direct communication and practical delivery. We meet clients in person when helpful and maintain documentation standards suitable for procurement and compliance review.
We participate in local business networks relevant to marketing and professional services, but we do not claim unverifiable rankings or awards. References are available on request for completed engagements where clients have agreed to be contacted.
Our values include transparency, respect for PDPA obligations, and honest communication about what marketing can and cannot deliver. We welcome questions from procurement, legal, and finance stakeholders during the evaluation process.
Working with us
Engagements typically start with a discovery call, followed by a written proposal. We outline deliverables, assumptions, timeline, and fees in SGD before work begins. Change requests are documented and agreed in writing. We aim for collaborative relationships built on clarity rather than exaggerated promises about campaign performance.
Marketing outcomes vary by client, industry, budget, channel mix, and market conditions. We do not guarantee specific revenue, conversion rates, lead volumes, or ROI. Past case examples are illustrative and not promises of future performance. Campaign recommendations should be reviewed alongside your internal business goals and compliance requirements.